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Ruslan Kassymov feels quite at home in the traditional and at the same time colorful multi-cultural region of Central Asia: he was born in Bishkek (Kyrgyzstan), spent his student years in Tashkent (Uzbekistan), and many years lives and works in Almaty (Kazakhstan).

He has extensive experience in international organizations (ICPO, UN) and in the management of large manufacturing companies. In 2010, as a partner, he headed TBWA in Kazakhstan, turning the agency into a major regional player in the advertising services market.

Under his direct supervision, the agency carried out significant communication marketing projects for Henkel & Schwarzkopf, VISA Inc., Imperial Tobacco, Turkuaz Group, Nissan, Capital Partners, Sberbank and McDonalds, and in 2010-2014 TBWA has invariably become the most awarded creative agency in Central Asia.