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Ave Caesar!
Welcome with honors like to the Emperor, the long-awaited first wrap from McDonald's! This communication attracted attention to the new product, making it almost the best-selling product in McDonald's restaurants.
Also a novelty Fish Wrap has appeared to support eminent Caesar Wrap with intriguing visuals "Gotcha, Fish Wrap!". This sustainable campaign has in-line consistancy and stood out clearly against general ad noise in the city.