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Fresh Summer Style!
Summer should be started juicy, tasty and in a good mood! This is how the summer started in the style of fresh, together with a novelty from McDonald's and the first McDonald's Kazakhstan TVC. The task was not easy - not only to tell how appetizing is McFresh sandwich, but also to highlight the social role of McDonald's Kazakhstan in the most significant event of the country - Astana EXPO2017. Combining the incompatible, we got a project that took a bright place not only in our portfolio, but also in our creative hearts.

Credits:
TBWA CAC Creative Team: Anel Shakuova, Marina Ilyashenko, Ermek Azhitayev
Account Director: Arshat Baktygali

Production: Anykey
Director: Malik Zenger
DoP: Vladimir Ushakov

McDonald’s Kazakhstan Marketing Team:
Anara Sabenova
Asset Mashanov

Awards